Made in Seoul

SEOUL MADE is a brand that will facilitate the change of industry in Seoul from manufacturing to a knowledge-based economy. SEOUL MADE is designed to both protect the industrial values of baby boomers that have led the growth of Seoul, and to express the industries of the millennial generation. Introduce Brochure PDF


Various components of SEOUL MADE symbol

The components of the symbol of SEOUL MADE were developed based on six representative emotions of the millennial generation who are the key consumers in Seoul, and are currently re-creating it.


The <SEOUL MADE> magazine captures the industry and lifestyle “scene” in the frame of Seoul’s values. It covers various themes including fashion, beauty, architecture, design, culture and arts, entertainment, IT, games, tourism, food, and the public sector.